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New Release!

The Measuring Impact of SPAR initiative has produced supplementary and regional data which highlights the impact of sport, physical activity, and recreation on physical and mental health outcomes, environmental outcomes, sector-based revenue, and attitudes and the contribution to the community.

 
 

Measuring the Impact of Sport, Physical Activity and Recreation in Canada

New Research Shows Powerful Impact of Sport, Physical Activity and Recreation (SPAR) Investment

 
 

SPAR Impact Calculators

Brand-new customized interactive tools have been developed that will help you calculate the economic and health impacts based on the characteristics of a sport, physical activity and recreation organization or proposed new construction project.

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Join the Movement: Support investment in SPAR to build the Canada of our future

We invite decision-makers, sector audiences, and community members to embrace SPAR as a crucial sector for Canada’s future. Through strategic SPAR investments, we can collectively enhance the social, health, economic, and environmental wellbeing of our nation.

LET’S WORK TOGETHER

LET’S WORK TOGETHER

LET’S WORK TOGETHER

To create a healthier, happier, sustainable, and more resilient Canada.

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SPAR Investment

What is SPAR?

The Four Pillars of Impact

Social Impact

Social

Sport, physical activity, and recreation are powerful agents of social transformation, contributing an estimated $13.6 B annually through volunteerism alone.

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Health Impact

Health

Physical inactivity accounts for $3.9 B of annual health care expenditures. Integrating SPAR into daily life boosts public health, improves physical and mental well-being, and reduces the economic burden of physical inactivity.

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Economic Impact

Economy

The SPAR sector plays a vital role in Canada’s economy, contributing $37.2 B annually, offering direct and indirect economic benefits.

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Environmental Impact

Environment

SPAR can help build climate-resilient communities. The replacement value of aging SPAR infrastructure is estimated at $42.5 B. Improving the physical and built environment can result in benefits that span across the economy.

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Resources

Acknowledgements

The Canadian Fitness and Lifestyle Research Institute (CFLRI) and the Canadian Parks and Recreation Association (CPRA) thank Raymond Chabot Grant Thornton for their important contributions to the data contained within this report. CFLRI and CPRA also thank Parks Canada, the Sport, Physical Activity and Recreation Council (SPARC), and the Canadian Training Network for Parks and Recreation (CTNPR) for funding this initiative. Without this support, this project would not have been possible. The views expressed herein do not necessarily represent the views of these agencies.

We also acknowledge and thank the Expert Committee and the Knowledge Mobilization Committee for providing us with their time, guidance and expertise.